Case Study
SDM Concrete
Custom website and digital setup for a concrete contracting company — automated quoting and scheduling from first contact to booked job.
The Challenge
SDM is a new concrete crew trying to break into a crowded GTA market — good work, but no digital presence to back it up. No real website, no Facebook or Google Ads running, no Google Business listing set up to catch local search. Every quote request meant starting cold, and there was no system tracking who'd reached out or where they stood in the pipeline.
The Approach
SDM didn't have a brand to build on, so that came first — logo and visual identity, built from scratch. From there, the same foundation as our other trade clients: a custom website built to actually sell the work, a proper Facebook and Google Ads setup, and a Google Business page configured to convert local searches into calls. We layered in a custom CRM to track quotes and jobs instead of letting leads go cold, and a custom quoting app so estimates go out the same day instead of getting queued behind everything else. We also set up a light AI orchestration layer and trained the team directly on using Claude, so none of it depends on us to keep moving.
The Result
SDM now shows up online the way a serious contractor should — real site, active ads, a Google Business page pulling in local search. Quotes go out fast through the custom app, every lead gets tracked instead of falling through the cracks, and follow-up happens automatically instead of depending on someone remembering to do it.