Case Study
Parkhurst Gardens
Custom website and automated workflows for a luxury landscaping company — turning inquiries into booked projects without manual follow-up.
The Challenge
Parkhurst is run by a tradesperson, not a marketer — the landscaping was already high-end, but the digital side hadn't caught up. There was no real presence to speak of: no proper Facebook page, no Google Ads, no Google Business listing set up to actually bring in work. Quoting a job meant starting from scratch every time, and there was no system for tracking leads or following up once an inquiry came in.
The Approach
We rebuilt the digital foundation from the ground up: a custom website, a proper Facebook and Google Ads setup, and a Google Business page built to convert local search into calls. On top of that, a custom CRM to track leads and jobs instead of letting them fall through the cracks, and a custom quoting app so estimates go out fast instead of days later. We also put in a light AI orchestration layer and spent time training him directly on how to use Claude day-to-day, so the system doesn't depend on us to keep running.
The Result
Parkhurst now has a digital presence that matches the quality of the work — a real website, active ads, and a Google Business page actually built to convert. Inquiries get quoted fast through the custom app, leads get tracked instead of lost, and follow-up happens without someone manually chasing it down.